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The Secret to Success for Social-Media Products

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Keyboard image from GQs Viral Me

From Devin Friedman’s recent article in GQ, Viral Me:

“There’s a second theory that makes DailyBooth a kind of elegant, perfectly simple social-media product. It’s closely related to the friction concept, only this one violates one of the laws of thermodynamics: You have to get more out of a system than you put into it. ‘In the best products, you put minimal amounts in,’ [DailyBooth's Brian Pokorny] says, ‘and you get a lot back out. Like Twitter. You follow ten people. You maybe tweet once in a while. And you get all this news content and information. You don’t have to do very much, and you get a lot back. Facebook? The same thing. You connect to your friends and, boom, you’re flooded with all this stuff. Maybe you put in one thing, and all day long you get all this stuff to look at. DailyBooth, the same thing. You take one picture and you get ten comments back for one post.’”

My other favorite quote, in reference to the founder of Y Combinator start-up Rapportive:

“To people like Rahul, an open society isn’t one where people have access to the real you. It is simply providing access to the identity you very carefully construct for human consumption.”


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